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BUS ADM 195P: Perspectives on Entrepreneurship: Books

Course Guide for "Perspectives on Entrepreneurship" with Prof. Molloy

Market Research Books

New Strategist Books

New Strategist publications offer insights into consumer behavior, demographics, buying habits, and more.  Search OskiCat using keywords "New Strategist" to get a full list of available titles.  Below are some representative examples.


 

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