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American Studies 101 Fall 2017: Getting Started

Harlem Renaissance, Instructor: Palmer

Keywords - Brainstorming

Developing appropriate keywords/search terms is an essential part of research.  First, break your topic into components.  Develop a list of synonyms and alternative terminology for each component.  Think about broader and narrower concepts and word variants.  What words can you exclude?

Topic: Image of African American Women in Advertising

image(s) or stereotyp(es)(ing) or depict(ion) or portray(al)...

african american(s) or black(s) or minorit(y)(ies)

women or gender

advertis(e)(ing) or media

Remember to be creative with your terminology!  More examples:          

people of color and environmental activism*
environmental justice
environmental justice and hazardous waste*
environmental equity
environmental discrimination
environmental racism
environmental injustice

 

Brainstorming Academic Disciplines

Example:

Topic:  Image of African American women in advertising

potentially relevant disciplines:

African American Studies
Gender and Women's Studies
Ethnic Studies
Media Studies
Psychology
Sociology
Business
etc.

 

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