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Career Conversations: Research Tips Beyond Googling: Industry Stats

Good: News and Google Searches

We have many news searching options via the Library, or you can try Google. 

Better: Market Research and Industry Research

The Business Library subscribes to many professional-level market research services, which you'll find on our Market Research page. We also have specialized industry sources

Note particularly NetAdvantage from S&P Capital IQ. S&P Industry Reports include "How To Analyze A Company in ___ Industry," as well as defining key industry-specific ratios. 

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