Skip to main content

Ethnic Studies 101B - Spring 2018: Getting Started

Instructor: Piatote

Quick Links, including Ethnic Studies Library

1.  Ethnic Studies Library

2.  Read an introduction to the campus libraries for undergraduates.

3.  No need to set up off campus access to databases, although downloading the bookmarklet might be convenient.

4.  Need a map of the campus libraries

5.  Each library has its own hours.  Click on the calendar for each library to view a month at a time.

6.  Floor plans for Doe LibraryMain StacksMoffitt Library (see left column).

Keywords - Brainstorming

Developing appropriate keywords/search terms is an essential part of research.  First, break your topic into components.  Develop a list of synonyms and alternative terminology for each component.  Think about broader and narrower concepts and word variants.  What words can you exclude?

Topic: Image of African American Women in Advertising

image(s) or stereotyp(es)(ing) or depict(ion) or portray(al)...

african american(s) or black(s) or minorit(y)(ies)

women or gender

advertis(e)(ing) or media

Remember to be creative with your terminology!  More examples:          

people of color and environmental activism*
environmental justice
environmental justice and hazardous waste*
environmental equity
environmental discrimination
environmental racism
environmental injustice


Brainstorming Academic Disciplines


Topic:  Image of African American women in advertising

potentially relevant disciplines:

African American Studies
Gender and Women's Studies
Ethnic Studies
Media Studies


Copyright © 2014-2016 The Regents of the University of California. All rights reserved. Except where otherwise noted, this work is subject to a Creative Commons Attribution-Noncommercial 4.0 License.