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UGBA106: Marketing: Home

This is a course guide for the Fall 2014 section of UGBA106 (Marketing) taught by Wasim Azhar.

Business Library Resources useful for analyzing Apple Inc.

Depending on what type of information you're seeking, the Business Library has several sources that you can use to support your written analysis of the case on Apple.  

This guide is divided into sections/tabs based on the resources themselves.  Each tab will offer pointers about how to find content in each database relevant to your case.

The matrix below shows the types of information you can expect to find in each source.