The UC Open Access Policy -- passed by the Academic Senate in 2013 -- ensures that research articles authored by UC faculty be made available free of cost to the general public and researchers worldwide at time of publication. Participation in this policy, which begins for UC Berkeley in November 2015 when faculty start posting to eScholarship will increase the reach and visibility of research produced by Berkeley faculty.
In November, UC Berkeley senate faculty received an email from UCB Open Access Team. This message was generated by the UC Publications Management System (UCPMS) which automatically harvested references to your eligible articles.
It's not supposed to be complicated!
"The Faculty of the University of California is committed to disseminating its research and scholarship as widely as possible. In particular, as part of a public university system, the Faculty is dedicated to making its scholarship available to the people of California and the world. Furthermore, the Faculty recognizes the benefits that accrue to themselves as individual scholars and to the scholarly enterprise from such wide dissemination, including greater recognition, more thorough review, consideration and critique, and a general increase in scientific, scholarly and critical knowledge."