The UC Open Access Policy -- passed by the Academic Senate in 2013 -- ensures that research articles authored by UC faculty are made available free of cost to the general public and researchers worldwide at time of publication. UC Berkeley implementation of this policy began in November 2015 when faculty starting receiving notifications of how to posting their articles eScholarship. Making one's research freely available online has to potential to increase the reach and visibility of research produced by Berkeley faculty.
UC Berkeley senate faculty should be receiving regular email.
These messages are generated by the UC Publications Management System (UCPMS) which automatically harvests references to your eligible articles.
It's not supposed to be complicated!
"The Faculty of the University of California is committed to disseminating its research and scholarship as widely as possible. In particular, as part of a public university system, the Faculty is dedicated to making its scholarship available to the people of California and the world. Furthermore, the Faculty recognizes the benefits that accrue to themselves as individual scholars and to the scholarly enterprise from such wide dissemination, including greater recognition, more thorough review, consideration and critique, and a general increase in scientific, scholarly and critical knowledge."