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UC Berkeley’s library buildings are open. Here’s what you need to know.

Market research for Skydeck DeCal: Home

Market research for entrepreneurs

Business news

 

Databases are for your academic use. Please do not share with anyone outside UCB.

 

Factiva is the best source for breaking international business news.

Business Source Complete is excellent for articles in trade journals, one of the best sources to glean the who, the what, the where, of a specific industry.  

Market Research Reports

Market Share

Look for market shares published in different trade journals and business news. Search for keywords market share AND xxxx (company/product/brand)

Consumers/Demographics

Pew Research Center. Consumer behaviors and opinions reports. Based on public opinion polls, demographic research, media content analysis and other empirical social science research. US focused, but there are international studies also. 

Census Business Builder - Census Bureau tool for entrepreneurs to gauge competition and demographics of an area for broad business categories.

American Community Survey 
Ongoing census of demographics of US cities, counties and states.

Bureau of Labor Statistics 
CPI, PPI, employment, inflation calculator, and much more.

 

Resources

  • A great guide to patents by Willow Dressel, Engineering librarian, at Princeton University. Thank you, Willow!

Subject Guide

Profile Photo
Monica Singh
Contact:
Long Business Library
Third Floor, Student Services Building
Haas School of Business
Subjects: Business