Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Moffitt Library is opening Aug. 22. Other libraries will have updated services and hours. Learn more.

Market research for Skydeck DeCal: Home

Market research for entrepreneurs

Business news


Databases are for your academic use. Please do not share with anyone outside UCB.


Factiva is the best source for breaking international business news.

Business Source Complete is excellent for articles in trade journals, one of the best sources to glean the who, the what, the where, of a specific industry.  

Market Research Reports

Market Share

Look for market shares published in different trade journals and business news. Search for keywords market share AND xxxx (company/product/brand)


Pew Research Center. Consumer behaviors and opinions reports. Based on public opinion polls, demographic research, media content analysis and other empirical social science research. US focused, but there are international studies also. 

Census Business Builder - Census Bureau tool for entrepreneurs to gauge competition and demographics of an area for broad business categories.

American Community Survey 
Ongoing census of demographics of US cities, counties and states.

Bureau of Labor Statistics 
CPI, PPI, employment, inflation calculator, and much more.



  • A great guide to patents by Willow Dressel, Engineering librarian, at Princeton University. Thank you, Willow!

Venture Capital


Search the library catalog for keywords: startup fundraising

Some examples of fundraising books:

Subject Guide

Profile Photo
Hilary Schiraldi
Business Library
S350 Haas School of Business