You can still access the UC Berkeley Library's services and resources. Here's how.
"Google Search is in fact an advertising platform, not intended to solely serve as a public information resource in the way that, say, a library might. Google creates advertising algorithms, not information algorithms." -- Safiya Noble, Algorithms of Oppression, p. 38
Image courtesy of Link-Assistant.Com
Are Computer Algorithms Biased?
Is Your Software Racist? (Politico 2/7/18)
Racist in the Machine: The Disturbing Implications of Algorithmic Bias (World Policy Journal Winter 2016) (UCB login required for off campus access)
How Google's Search Algorithm Spreads False Information With a Rightwing Bias (Guardian 12/16/16)
Here's the Evidence That Google's Search Results Are Horribly Biased (Business Insider 10/2/14)
Can Search Results be Manipulated By Others?
Search Engine Optimization (Wikipedia)
10 Notorious Google Bombs (The Atlantic 2/25/11)
Googling for Truth: The Invisible Ways Search Engines Shape Our Opinions (Link-Assistant.Com 2/25/17)
Google Bombing and SEM is Evolving into "Search Engine Activism" (Media Post 1/30/18)
More Reading about Internet Manipulation
Internet manipulation (Wikipedia)
Media Manipulation (Data & Society)
Read more: ebook version of Algorithms of Oppression
Use the Advanced Search for more searching options.
Remember that Google Books search results do not necessarily include the full text of the book; some include no text at all, some include a limited preview (only some pages of the book).
When you use Google Scholar, make sure to update your Scholar Preferences (see below) so you'll be able to use UC e-links to find the UC Berkeley library locations/online availability of the articles.
Step 1: If you haven't already done this, set up your proxy server access by following the directions at http://www.lib.berkeley.edu/using-the-libraries/proxy-server .When you get to a point where you are accessing resources that the Library pays for, you will be prompted for your CalNet ID and password. For more help see: http://www.lib.berkeley.edu/doemoff/tutorials/proxy.html
Step 2: Change your preferences so "UC elinks" shows up in your search results. To do this:
Click on the menu icon in the upper left corner and then the gear iconto reach the settings page.
On the next screen, choose from the left-hand menu.
In the search box, type the word Berkeley. Choose , and .
Click on "Save Preferences" at bottom of page