Developing appropriate keywords/search terms is an essential part of research. First, break your topic into components. Develop a list of synonyms and alternative terminology for each component. Think about broader and narrower concepts and word variants. What words can you exclude?
Topic: Image of African American Women in Advertising
image(s) or representation(s) or stereotyp(es)(ing) or depict(ion) or portray(al) or "male gaze"
african american(s) or black(s)
women or gender or femin*
advertis(e)(ing) or media or consum* or "social media"
Remember to be creative with your terminology! More examples:
people of color and environmental activism*
environmental justice and hazardous waste*
What departments might write about your topic?
Topic: Image of African American women in advertising
potentially relevant disciplines: