Library Guides: EWMBA 261: Marketing Research: Market and Consumer Data

Market and Consumer Data

These resources can help you create your own market research.

SimplyAnalytics
One dataset in this resource is proposed for cancellation due to budget reductions. The comment period is open through Friday, April 6. We invite you to submit comments via email to scholarly-resources@lists.berkeley.edu or directly with your subject librarian.
A web-based data analysis and mapping application that allows users to create custom thematic maps, tables, and reports using demographic, business, and marketing data for the United States. (Simply Map)

A web-based data analysis and mapping application that allows users to create custom thematic maps, tables and reports using demographic, business, and marketing data for the United States. Includes over 70,000 data variables related to demographics, employment, real estate & housing, crime, businesses, consumer spending, and points of interest data from the US Census, historical US Census data (1980, 1990, 2000), SimmonsLOCAL data from Experian, and Nielsen Claritas PRIZM data.
Statista
A statistics portal that integrates data from reliable sources on thousands of topics

Categorized into market sectors, Statista provides access to quantitative facts on media, business, politics, and other areas. Sources of information include market research reports, trade publications, scientific journals, and government sources. Data may be downloaded into spreadsheets and presentations. Also includes industry reports.
Data Planet
Provides easy access to a wide variety of economic, social, political, and marketing indicators. (DataPlanet - Data-Planet - Statistical Datasets)

Offers easy access to over 5,550 data sets from over 65 source providers and 16 subject categories, including banking, criminal justice, education,energy, food and agriculture, government, health, housing and construction,industry and commerce, labor and employment, natural resources and environment, income, cost of living, stocks, transportation, and more. Sources of data include federal, local, state and international governments and organizations. Allows for customization of the data by selecting subjects, and the ability to view your data in side-by-side tables, charts and maps. Also available to search using a ready reference interface.
Social Explorer
Data and interactive thematic maps from the U.S. Census from 1790-present.

Provides access to current and historical United States census data, including all historic decennial censuses and American Community Surveys, as well as other demographic information, such as religious organizations. Census data is current to 2010 and historical back to 1790. In addition to being a data resource, the web interface lets users create maps and reports to better illustrate, analyze and understand demography and social change.

New Strategist Publications
A series of books (both print and online) that examine consumer behavior in the United Sates.

Business Librarian

Hilary Schiraldi

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Long Business Library
S350 Haas School of Business

Subjects:Business, Business Administration

Market Research

These resources contain market research reports and consumer analysis.

IBISWorld Industry Market Research
Industry research reports and profiles for hundreds of United States industries.

Also includes reports on global industries as well as industries in China. Data include market size, market share, major players, and industry trend analysis.
Mintel Reports
Product and industry market research reports, with an emphasis on consumer and packaged goods, covering US and international marketplaces.

Provides the fulltext of market research reports in these product categories: beauty, personal goods and toiletries; clothing, footwear and accessories; drink and tobacco; electrical goods; food and foodservice; health and wellbeing; holidays and travel; house and home; leisure time, lifestages; media, books, and stationery, personal finance; retail; and technology/telecoms. Reports cover specific product/country markets and discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. Geographic emphasis is on the U.S. and Europe. Note: Requires creation of a personal account by each user.
Euromonitor Passport GMID
International market intelligence on industries, countries, and consumers.

Two dozen consumer products and services, including food and beverage, beauty and personal care, consumer appliances and electronics, pet care, toys and games, luxury goods, consumer finance, travel and tourism, and more.
MarketResearch Academic
This resource is proposed for cancellation due to budget reductions. The comment period is open through Friday, April 6. We invite you to submit comments via email to scholarly-resources@lists.berkeley.edu or directly with your subject librarian.
Reports from several market research firms covering health care, consumer goods, publishing, manufacturing, and other markets and industries.

Includes more than 600 market studies from three publications: Kalorama Information, Packaged Facts, and Specialists in Business Information. Covers industries such as: healthcare, financial services, demographics, consumer products, medical equipment, and more.

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EWMBA 261: Marketing Research: Market and Consumer Data

Market and Consumer Data

Business Librarian

Market Research