It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
You can still access the UC Berkeley Library's services and resources. Here's how.
E-books are available through a number of different publishers and each has their own way of providing access. This will guide you through the various vendors and e-book "packages" that are available in various disciplines.
Full text access to e-books from Oxford University Press in business and management.
A collection of several Oxford Handbooks covering topics such as: Business History, Corporate Social Responsibility, Information and Communication Technologies, Organization Theory, Personnel Psychology, Public Management and more.
he Entrepreneur's Growth Startup Handbook: 7 Secrets to Venture Funding and Successful Growth; Copyright; Contents; Acknowledgments; Chapter 1: Introduction; Why This Book?; Overview of the Book; Therefore ... ; Chapter 2: What Makes a Great Entrepreneur?; The Big Dream; Are Leaders Born or Made?; Are You Driven Enough?; Are You a Macromanager?; Are You a Rational Optimist?; Do You Have a Healthy Fear of Failure?; Do You Have Little Fear of Risk?; Can You Control without the Freak Part?; Is Your Life Disciplined?; Therefore ... ; Chapter 3: Staying Focused While Working on New Ideas.
Introduction : A repeatable path ; Why a second decade? ; The four steps: a new path -- Getting started : The path to disaster: a startup is not a small version of a big company -- The path to the epiphany: the customer development model -- The customer development manifesto -- Step one: Customer discovery : An introduction to customer discovery -- Customer discovery, phase one: State your business model hypotheses -- Customer discovery, phase two: "Get out of the building" to test the problem: "Do people care?" -- Customer discovery, phase three: "Get out of the building" and test the product solution -- Customer discovery, phase four: Verify the business model and pivot or proceed -- Step two: Customer validation : Introduction to costumer validation -- Customer validation, phase one: "Get ready to sell" -- Customer validation, phase two: "Get out of the building and sell!" -- Customer validation, phase three: Develop product and company positioning -- Customer validation, phase four: The toughest question of all: pivot or proceed? -- The startup owner's manual "site" map -- Appendix A. Customer development checklists -- Appendix B. Glossary -- Appendix C. How to build a web startup: a simple overview.