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Market Research: Home

This guide describes databases, journals and websites, that provide market research.

About this Guide

Marketing includes products, packaging, brands, new product development, pricing, promotion, location, segmentation by geography, by social culture, by consumer profiles, etc.

Primary data is collected by surveys, observation, focus groups by marketing firms hired for primary research. 

Secondary data is from trade organizations, government sources, securities analysts, commercial publishers who create off-the-shelf market research reports. Off-the-shelf market research reports provide quantitative and qualitative data with industry overviews, competitive analysis, market trends, product innovations within category, buyer behavior, market share, etc. 

This guide provides links to databases that provide off-the-shelf market research reports, data on consumer demographics, preferences and lifestyles, news and statistical sources.

Related Guides: Industry Information

Market Research Reports

Market Share

The following databases have market shares as reported in various trade association and business magazines:




Subject Guide

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Hilary Schiraldi
Business Library
S350 Haas School of Business