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You can still access the UC Berkeley Library’s services and resources during the closure. Here’s how.

Market Research: Home

This guide describes databases, journals and websites, that provide market research.

About this Guide

Marketing includes products, packaging, brands, new product development, pricing, promotion, location, segmentation by geography, by social culture, by consumer profiles, etc.

Primary data is collected by surveys, observation, focus groups by marketing firms hired for primary research. 

Secondary data is from trade organizations, government sources, securities analysts, commercial publishers who create off-the-shelf market research reports. Off-the-shelf market research reports provide quantitative and qualitative data with industry overviews, competitive analysis, market trends, product innovations within category, buyer behavior, market share, etc. 

This guide provides links to databases that provide off-the-shelf market research reports, data on consumer demographics, preferences and lifestyles, news and statistical sources.

Related Guides: Industry Information

Market Research Reports

Market Share

The following databases have market shares as reported in various trade association and business magazines:

Consumers/Demographics

American Community Survey 
Ongoing census of demographics of US cities, counties and states.

Bureau of Labor Statistics 
CPI, PPI, employment, inflation calculator, and much more.

Search library catalog for title keyword "Who's Buying" for publications on specific market demographics and for subject "consumer behavior statistics" or subject "consumers statistics" for more on buyers of products and services.

News/Journals

Statistics

Subject Guide

Monica Singh's picture
Monica Singh
Contact:
Long Business Library
Third Floor, Student Services Building
Haas School of Business
(510) 643-0528
Subjects:Business