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Posters, Presentations & Science Writing: Writing Tips & Evaluation

use this guide to create a successful science poster presentation.

Evaluation Quick Guide

When you encounter any kind of source, consider:

  1. Authority - Who is the author? What is their point of view? 
  2. Purpose - Why was the source created? Who is the intended audience?
  3. Publication & format - Where was it published? In what medium?
  4. Relevance - How is it relevant to your research? What is its scope?
  5. Date of publication - When was it written? Has it been updated?
  6. Documentation - Did they cite their sources? Who did they cite?

Evaluation in Detail

Authority

  • Who is the author?
  • What else has the author written?
  • In which communities and contexts does the author have expertise?
    • Does the author represent a particular set of world views? 
    • Do they represent specific gender, sexual, racial, political, social and/or cultural orientations?
    • Do they privilege some sources of authority over others?
    • Do they have a formal role in a particular institution (e.g. a professor at Oxford)? 

Purpose

  • Why was this source created?
    • Does it have an economic value for the author or publisher? 
    • Is it an educational resource? Persuasive?
      • What (research) questions does it attempt to answer?
      • Does it strive to be objective?
    • Does it fill any other personal, professional, or societal needs?
  • Who is the intended audience?
    • Is it for scholars?
    • Is it for a general audience?

Publication & format

  • Where was it published?
  • Was it published in a scholarly publication, such as an academic journal?
    • Who was the publisher? Was it a university press?
    • Was it formally peer-reviewed?​
  • Does the publication have a particular editorial position?
    • Is it generally thought to be a conservative or progressive outlet?
    • Is the publication sponsored by any other companies or organizations? Do the sponsors have particular biases?
  • Were there any apparent barriers to publication?
    • Was it self-published?
    • Were there outside editors or reviewers?
  • Where, geographically, was it originally published, and in what language?
  • In what medium?
    • Was it published online or in print? Both?
    • Is it a blog post? A YouTube video? A TV episode? An article from a print magazine?
      • What does the medium tell you about the intended audience? 
      • What does the medium tell you about the purpose of the piece?

Relevance

  • How is it relevant to your research?
    • Does it analyze the primary sources that you're researching?
    • Does it cover the authors or individuals that you're researching, but different primary texts?
    • Can you apply the authors' frameworks of analysis to your own research?
  • What is the scope of coverage?
    • Is it a general overview or an in-depth analysis?
    • Does the scope match your own information needs?
    • Is the time period and geographic region relevant to your research?

Date of Publication 

  • When was the source first published?
  • What version or edition of the source are you consulting?
    • Are there differences in editions, such as new introductions or footnotes?
    • If the publication is online, when was it last updated?
  • What has changed in your field of study since the publication date? 
  • Are there any published reviews, responses or rebuttals?

Documentation 

  • Did they cite their sources?
    • If not, do you have any other means to verify the reliability of their claims?
  • Who do they cite?
    • Is the author affiliated with any of the authors they're citing?
    • Are the cited authors part of a particular academic movement or school of thought?
  • Look closely at the quotations and paraphrases from other sources:
    • Did they appropriately represent the context of their cited sources?
    • Did they ignore any important elements from their cited sources?
    • Are they cherry-picking facts to support their own arguments?
    • Did they appropriately cite ideas that were not their own?

Tips

  • USE a central message throughout the poster, leave out unrelated details.
  • Develop CLEAR understandable language for a general scientific audience.
  • DEFINE acronyms and abbreviations if needed.
  • AVOID long sentences.


USE:

  • bullet points to emphasize concepts
  • tables, figures, flow charts, and graphs
  • images or photographs


Presentation tips: A free e-book compiling blog posts on presentations by Dr. Zen Faulkes.

Science Writing