Library Guides: Market Research: Consumers and Demographics

Consumers/Demographics

Euromonitor Passport This link opens in a new window
Demographics, lifestyles, and trends. Worldwide.
Two dozen consumer products and services, including food and beverage, beauty and personal care, consumer appliances and electronics, pet care, toys and games, luxury goods, consumer finance, travel and tourism, and more.
SimplyAnalytics This link opens in a new window
US demographic, psychographic, consumer spending on specific products, business, and marketing data from national to census block level.
A web-based data analysis and mapping application that allows users to create custom thematic maps, tables and reports using demographic, business, and marketing data for the United States. Includes over 70,000 data variables related to demographics, employment, real estate & housing, crime, businesses, consumer spending, and points of interest data from the US Census, historical US Census data (2000), SimmonsLOCAL data from Experian, and Nielsen Claritas PRIZM data.

The American marketplace : demographics and spending patterns
American buyers : demographics of shopping.
New Strategist publications
Detailed consumer spending data of US consumers

American Community Survey
Ongoing census of demographics of US cities, counties and states.

Bureau of Labor Statistics
CPI, PPI, employment, inflation calculator, and much more.

Consumer Expenditure Survey
Consumer spending by region, race, income, education, and occupation on various items such as apparel, food, fuel, furnishings, healthcare, entertainment, transport, insurance.
Wages by Area and Occupation
American Time Use Survey
Time Americans spend on specific daily activities

Search library catalog for title keyword "Who's Buying" for publications on specific market demographics and for subject "consumer behavior statistics" or subject "consumers statistics" for more on buyers of products and services.

Statista This link opens in a new window
Consumers and demographics worldwide
Categorized into market sectors, Statista provides access to quantitative facts on media, business, politics, and other areas. Sources of information include market research reports, trade publications, scientific journals, and government sources. Data may be downloaded into spreadsheets and presentations. Also includes industry reports.

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Market Research: Consumers and Demographics

Consumers/Demographics