Library Guides: Market Research: Consumers and Demographics

Consumers/Demographics

Euromonitor Passport This link opens in a new window
Demographics, lifestyles, and trends. Worldwide.
Two dozen consumer products and services, including food and beverage, beauty and personal care, consumer appliances and electronics, pet care, toys and games, luxury goods, consumer finance, travel and tourism, and more.
SimplyAnalytics This link opens in a new window
US demographic, psychographic, consumer spending on specific products, business, and marketing data from national to census block level.
A web-based data analysis and mapping application that allows users to create custom thematic maps, tables and reports using demographic, business, and marketing data for the United States. Includes over 70,000 data variables related to demographics, employment, real estate & housing, crime, businesses, consumer spending, and points of interest data from the US Census, historical US Census data (2000), SimmonsLOCAL data from Experian, and Nielsen Claritas PRIZM data.

Census Business Builder
Business planning tool that looks at the characteristics of a given location in the US for building a business. Can look at national, state, county, zip code or tract level. Data on demographics, industry, workforce, consumer spending, housing, labor costs,export/import trade, etc. (from various US censuses and surveys, and ESRI for consumer spending.)

Statista This link opens in a new window
Consumers and demographics worldwide
Categorized into market sectors, Statista provides access to quantitative facts on media, business, politics, and other areas. Sources of information include market research reports, trade publications, scientific journals, and government sources. Data may be downloaded into spreadsheets and presentations. Also includes industry reports.

American Community Survey
Ongoing demographic census of US cities, counties and states.
Bureau of Labor Statistics
CPI (consumer price), PPI (producer price), employment, inflation calculator, and more.
Consumer Expenditure Survey
Consumer spending on apparel, food, fuel, furnishings, healthcare, entertainment, transport, insurance, etc. by region, race, income, education, and occupation.
Wages by area and occupation
American Time Use Study
Time spent on different daily activities.