Marketing strategies and activities of the major advertising agencies, agency profiles, case histories, client profiles, and news. Includes advertising and marketing activities of large brands.
For all major advertising and brand management journals, as well as trade journals for specific industries, such as AdWeek, Advertising Age, Brandweek, Brand Strategy, Journal of Brand Management, Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Women’s Wear Daily, and more.
Indexing, abstracts, and (in many cases) the full text of articles for the most important scholarly business journals as well as popular and trade magazines and newsletters.
